Design Challenge:

Create a beautiful, trustworthy online purchasing experience for bikes, a product customers are accustomed to buying in stores. Establish brand guidelines and art direct an easily recognizable brand presence across web, print, and social media.

PUBLIC Bikes

is an urban bicycle company founded by Rob Forbes (Design Within Reach) in 2010. I was founding creative director and have consulted since the launch on various projects.
ROLE:
1: Develop the brand voice through type treatment, photography, and design.
2: Manage a team of developers and designers to execute the website launch on schedule.
3. Offer ongoing specific recommendations for improving user interface and user experience.

“Hannah is one of those left brained / right brained people, equally visual and verbal, super smart, confident, super people skills and with great human values. She can toggle between high level strategic thinking and hand on nuts and bolts assignments, and I’d hire her again in a second.”
– Rob Forbes, Founder DWR and PUBLIC Bikes